Purple Style Labs
Purple Style Labs is the parent company of Pernia’s Pop‑Up Shop, a multi‑brand luxury fashion omni‑channel platform.
“Purple Style Labs: momentum beats fundamentals — a trader's IPO, not an investor's.”
- ▸Anchors took 45% — confident
- ▸Thin -51% margins — fragile
- ▸Profit not converting to cash — biggest red flag
- ▸100% fresh capital funds growth
Educational only. Not investment advice. GMP is unofficial chatter, never a promise.
Demand — who is actually bidding?
Live from NSE's official bid feed. QIB is smart money — if QIB sleeps past Day 2, listing pop usually dies.
Issue structure — where does money go?
- ▸Investment in wholly owned subsidiary PSL Retail towards lease liabilities (₹371.13 cr), sales and marketing expenses (₹138.90 cr), and general corporate purposes (balance).
- Promoter 28% → 0% after IPO
Deep financials — does profit become cash?
FIGURES VIA PRESS REPORTS — RESTATED FILING PENDING · ROE/DE LAND WITH THE RHP PARSE
| FY | REVENUE | PAT | MARGIN | ROE | ROCE | D/E | CFO |
|---|---|---|---|---|---|---|---|
| FY24 | ₹504.4 Cr | ₹-47.7 Cr | -9.5% | — | — | — | ₹-31.3 Cr |
| FY25 | ₹489.9 Cr | ₹-188.4 Cr | -38.5% | — | — | — | ₹-45.2 Cr |
| FY26 | ₹557.8 Cr | ₹-285.4 Cr | -51.2% | — | — | — | ₹-34.9 Cr |
Valuation vs listed peers
Peer set is being compiled from analyst coverage — typically lands a day after the price band. Check back or tap Re-run AI above.
Risk dossier
Risk factors extract from the offer document next — check back before close.
Documents & filings
Primary sources — the same PDFs our dossier numbers come from.
Questions investors ask about Purple Style Labs
Should I apply for the Purple Style Labs IPO for listing gains?
Only if Day-2 QIB crosses 5x — otherwise the listing setup is weak.
Is Purple Style Labs good for the long term?
Not yet — wait for cheaper re-entry or cleaner quarters.
What is the Purple Style Labs IPO price band and lot size?
₹546–₹575, lot of 26 shares (min ₹14,950). Open 31 Aug 2026 to 2 Sept 2026.
How do I check Purple Style Labs IPO allotment status?
On the Kfin Technologies Ltd. portal: select Purple Style Labs, enter PAN, application number, or DP/Client ID, solve the captcha. Results go live 6–10 PM on allotment evening (issue closed 2 Sept 2026). BSE's application-status page works as fallback.
When is the Purple Style Labs listing date?
It listed at ₹535 (-7%).
Who should apply?
- • Listing trader → no, setup is weak
- • Long-term holder → wait for cheaper re-entry
- • First-time investor → learn by watching, not betting
Listing-day playbook
- • Opens +40%↑ → book half, keep rest at cost stop
- • Opens flat ±5% → hold only if long-term score ≥7
- • Opens discount → never average down Day 1